Marketing to Healthcare Professionals
We know that approaching medical doctors or wellness practitioners can be intimidating. The purpose of this training session is to provide you with a thorough understanding and a functional roadmap of how to confidently market yourself to medical doctors or other wellness practitioners you would like to partner with. Starting with a thorough understanding of how to choose the right medical doctor or practitioner you will build on your knowledge and complete this training with a solid plan of how to introduce yourself, prepare a presentation, what questions to ask, how to negotiate work terms and finally how to close the deal. This training is invaluable for anyone who wants to be in private practice in a professional wellness/medical setting.
Details
You will learn how to:
- Understand how to conduct physician research so that you can collect information to target the right physician for your practice
- Plan an effective opening so that you build rapport, introduce yourself and your unique selling proposition and leave the meeting with the physician asking for a next meeting – presentation
- Create a targeted presentation of your services so that you can convince the practitioner that you have something to offer
- Gain access through the gatekeepers and build relationships with the key influencers
- Identify when to close the physician and obtain a commitment from them
- Review common situations that arise in sales calls, target your sales call to your audience, overcome the unknowns and how to get your message across in 30 seconds
- Create promotional materials that inform the physician about your services
- Understand how the medical reporting system works and learn to chart like a physician so you can speak the same language.
Instructor
Michele Mahoney, RHN, has spent 5 years as patient care director for PT Health, using her human resource background to promote the clinics across Canada. For the last two years, she developed and implemented the physician/ practitioner engagement program nationally with a focus on marketing and relationship building. She now brings her expertise to CAHN-Pro to help her fellow holistic nutritionists market their services to MDs and all other practitioners.
Instant access to the course
Marketing to Healthcare Professionals
CAD$97.00
What Attendees Have to Say
When I first graduated from CSNN, I felt comfortable that I had a good foundation of knowledge in holistic nutrition. However, I wasn’t so confident in stepping out into running a thriving nutritional practice. While still a student, I took their advanced training, business forums and networking events and I found that CAHN Pro is excellent in bridging the gap between theoretical and foundational education and helping RHN’s run successful businesses. I would encourage students and graduates to explore CAHN Pro’s training programs and work towards achieving board certification. Not only does it provide you with a market differentiator, it really helps build confidence.
Instant access to the course
Marketing to Healthcare Professionals
CAD$97.00