Building Your Business
This training session is designed to provide you with step-by-step directions to approach and secure new business by learning to identify your target market, develop your expertise and confidence to create and execute successful marketing proposals, fine tuning your presentation skills. Additionally, you will navigate the world of internet marketing and social networking. Each of these skills are necessary to secure traditional clients, as well as those “outside the box” and to make you a leader in your field. Learn to earn revenue (with tools provided) that also helps build your business and reputation.
You will learn how to:
- Acquire and maintaining new and repeat business opportunities
- Create effective and informative presentations
- Maximize your internet presence through learning strategies to market and network online along as well as social networking techniques
- Learn what to do and what not to do for a website before you spend a lot of money
- Benefit from group & individual reinforcement exercises so that you can market yourself with confidence and authority
- Develop a “Request for Proposal”(RFP) to apply for new business
- Learn to obtain business from cafeteria and catering management within an organization
- Document and measure the results of your marketing and operational plan
- Master effective presentation techniques and skills and the creation of presentation material
- Understand elements of negotiating contracts and professional consulting standards
- Learn to Save money building your website and developing your materials for your business
Lori Kennedy, B.A., R.H.N. holds a Bachelor of Applied Human Sciences from Concordia University. After graduating from CSNN, she developed a successful practice specializing in weight loss. Her biggest achievement has been the co-founding of WOW! Weight Loss Inc. a holistic weight loss and lifestyle change company featured at multiple fitness facilities and licensed by wellness professionals across Canada. She currently is passing on her business and marketing skills to fellow practitioners and teaches the business course at CSNN to help guide future practitioners.
Lorene Sauro, B.A., R.H.N. has spent 25 years as a pastry chef and 13 years as a holistic nutritionist. She has been a teacher at the Canadian School of Natural Nutrition for 12 years and co-founder and co-chair for the Canadian Holistic Nutrition Conference (2008-2010). She has spent the last 10 years researching the holistic nutrition industry, working with fellow practitioners to advance the profession. She owned a bakery for 11 years and has successfully earned her living in this profession for 13 years. Her focus today is on publishing and online marketing techniques, teaching website skills for lay people and cost-saving business and internet applications for promoting practitioners businesses. She also teaches the business course at CSNN.
What our attendees are saying:
Being one of the youngest graduates from CSNN (age 22) I was extremely intimidated upon graduation. I was worried that no one would take me seriously. When I heard about CAHN-Pro’s apprenticeship program it immediately sparked my interest because I felt this was exactly the extra experience, training and support that I needed. Not only did I gain an incredible amount of confidence, but I learned so much about starting my own business, conducting research, unbiased interviewing (very important to nutritional assessments and research) and overall professionalism. Without attending this program I’m certain that I wouldn’t be as successful as I am today or have the ambition to keep growing my business. I took all the information and education that was given to me very seriously and implemented each and every aspect of it. It was also really inspiring to be around other Senior nutritionists to talk openly about the difficulties and successes and to have them to go to throughout the entire beginning phase of my career. It was exactly the training wheels I needed, and I’m forever grateful to CAHN-Pro for creating such an amazing program at the most perfect time – Thank You! Sarah Maughn, RHN, Board Certified in Practical Holistic Nutrition
This program has been the most invaluable experience! I can’t speak highly enough of it. I’ve already learned a ton and funnily enough, it’s stuff I never knew I needed to learn about our profession/business until I learned it!
Sheila Martin, RHN, Board Certified in Practical Holistic Nutrition
These trainings have been invaluable in helping me to refocus my energy more productively towards providing my clientele with needs driven solutions and protocols. The content offers a turnkey experience immediately transferable to job ready skills. I am extremely impressed with the calibre and knowledge of the seminar experts and their willingness to share their expertise in logical well thought out fashion. Thank you CAHN-Pro for your dedication to advancing our holistic profession! Blessings, Cindy Ryon RHN, RECP, Board Certified in Practical Holistic Nutrition